Kathleen O’Donnell

Customer experience strategy is a vital part of any successful business - and CX design should power that strategy. I researched and wrote this long-form content marketing post (with SEO guidelines) for a B2B SaaS client.

Net Promoter Score, or NPS, is the best metric of customer loyalty. But as companies focus more on the hiring process during the Great Resignation, candidate experience is becoming top of mind as well for HR teams. For Human Resources departments looking to improve the hiring process, they can use the candidate Net Promoter Score to determine what's going well and what's not.

For any HR professional in 2022, just hearing the words "employee turnover" is frightening, thanks to the Great Resignation. But not all causes of turnover are the same, and there are some HR doesn't need to be concerned about. For this B2B SaaS HR tech startup client, I researched and wrote this SEO-optimized blog post on turnover.

I wrote this brand strategy guide for a B2B SaaS client to help their clients learn everything they need to know about creating a strong brand. Using SEO writing skills as well, this is part of their content marketing plan.

For this client, a B2B SaaS survey company, I created this in-depth ghostwritten guide to the ecommerce customer experience, as well as how businesses can improve their ecommerce CX. I relied on my extensive research and SEO best practices to optimize this B2B content writing piece for this tech company.

Remote work requires some different skills from employees than an in-office model. To create a great workplace culture while focusing on employee engagement, reskilling the team may be needed. I wrote this blog post as part of my client's content marketing plan and keyword research - they're an HR SaaS tech startup with a B2B audience.

Search engine marketing is a vital component of any business's digital marketing strategy. In this pillar blog post for a digital marketing agency, I wrote about every aspect of SEM for B2B and B2C companies - how to use paid ads via search engines and SEO to gain customers.

The era of remote work has arrived and it’s here to stay for most organizations. So how can your business build a healthy remote work culture that motivates and engages employees while maximizing productivity and results? I wrote this blog post to guide a B2B audience (HR executives and leadership) to create a healthy remote work culture with a great employee experience. My client for this project was an HR SaaS tech startup.

For this HR B2B SaaS startup, I researched and wrote a blog post on the best way to create a company mission statement that matters. Using their SEO keyword research and my own HR communications and employee culture experience, I created this guide for businesses who want to write a meaningful statement about what their company aims to do.

In the customer experience world, appreciating your customers is an important focus for B2B and B2C businesses alike. In this long-form blog post for a B2B SaaS client, I created list of the ways to appreciate your customers to enhance the customer journey and increase customer loyalty and retention.

Building your talent brand is vital to bringing in the best new employees during your recruitment process. I wrote this guide to growing a talent brand for employers that will help them stand out, on behalf of my client, an HR tech startup.

Unstructured, conversational interviews are very popular during the hiring process at most companies. A structured interview process, where candidates are all asked the same questions in the same order, has significant benefits like reducing hiring bias and increasing diversity in the hiring process. I researched and wrote this SEO-based blog post for an HR SaaS tech startup with a B2B audience in mind.

As the COVID-19 pandemic begins to subside, life and work are also starting to get back to normal – or at least the “new normal.” And in the new normal, more than half of employees plan to look for a new job this year. I wrote this blog post for an HR SaaS tech startup (B2B) about the best employee retention tactics to keep the most talented workers at their jobs in 2021.